This immersive program is designed to provide information, tips, exercises, and tools to help you think about, plan, and launch your business idea.
As you progress through the course, you’ll work to:
- Discover how your business concept matches your personal vision.
- Align your business concept with a real market opportunity.
- Find your target market and discover your competitive advantage.
- Determine the unique features and benefits of your product/ service.
- Learn how to set realistic financial goals for your business.
- Define your company’s brand and marketing.
- Learn how to manage business functions and develop an organizational culture.
- Determine the steps to profitability.
- Identify potential sources of funding for your business.
- Launch your business.
Who should attend?
- Those who want to get serious about starting their business
- Those who have launched and need to fill in the gaps they may have missed
- Those who need to write a business plan to qualify for financing or other purposes